How To Build Your Own Visual Identity

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Illustrator Luke Preece’s guide to finding your own identity as a visual artist and turning your passion into a career.

Before I focused on illustration I was a graphic designer full time and a musician as a side hustle. I could definitely talk at length about my career choices and how I ended up where I am today. It might be beneficial to others coming up… I like helping younger generations where I can. I’m a father to two girls so the parent in me naturally wants to encourage being creative as a viable career choice. There’s never been a better time than now… The opportunities are endless.

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Inside My Digital Sketchbook: Skeeva

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My Digital Sketchbook – like one huge box of LEGO, where every piece is stored until one day an idea leads you down the path of creating something you hadn’t expected. Mixing, moulding, experimenting… a widespread of elements coming together in front of you to create some very cool happy accidents that you couldn’t even imagine. That’s when something magical happens.

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