Women and their allies at NERD on IWD2022

NERD has always been a creative bunch full of diverse talent with strong values at our core and we are on a mission to help our industry be a more diverse & inclusive one for all!


We’ve seen the power of diversity and varied perspectives in our own NERD team and talent roster – more than 75% of our squad is female – but wouldn’t it be great if we could live in a world where this number is not something impressive, where it is just normal? For us IWD is all about breaking the bias, supporting the underrepresented and being surrounded by the proud allies of women!

At NERD we believe that our differences make us stronger! This International Women’s Day we would like to share our thoughts on what this day means to each of us:


Margaux, Social Media Assistant :

‘IWD lets us reflect on the successes of women throughout the years. This is the best day to celebrate and appreciate everything women have achieved and are still trying to achieve.

At NERD, we celebrate women everyday. We celebrate the talent, the passion, and the dedication of the beautiful women that are a part of this team.

The IWD has never just been celebrated one day out of the year. It is celebrated everyday because in every day, there is something for us to celebrate and appreciate in the women around us.’


Lydia, Head of Talent & New Biz:

‘I’ve worked in media sales for over 20 years representing some incredible female directors. At NERD it is so exciting to see so much female talent rising up in animation & live action. A great example to young women making their way through what was a male dominated industry. Keep going girls!!!  I am excited about what is yet to come #wehavegotthis’


Maria, Head of Talent & New Biz Europe:

“IWM is a good moment to remind us of the huge importance of feminine presence in leading roles in society. 

We will always need the equilibrium of masculine ideas, but with all things happening in the world right now, it is evident that the planet Earth is urging for the compassion, sympathy, loving essence of the feminine forces. The world needs us now as leaders!

NERD’s team, including our executive producer, Milana, is a reflection of what compassionate and mindful leaders are, even in a tough industry as advertising could be”


Ira, Creative Producer –  proud ally of women everywhere:

‘International Women’s Day is a great time to celebrate all the courageous and persevering women of the world who endlessly strive to do good and make the world a better place against all odds. 

I see it as the perfect opportunity to be still and reflect on all the women who’ve shown me love and helped me become everything I am today. My heart goes out to my mum, my grandma and all my titas (aunties) and ninangs (godmothers) – today is for you!


Viktoriia, PR Executive:


‘On this day I would like to say THANK YOU to every woman who made a difference in my life. International Women’s Day is after all, just like any other day – a reminder to show your love to everyone and everything around you. I love being a part of a strong female community and on this day, I am insanely grateful to be working in one myself!’’

Shay Hamias, Animation Director & Talent Mentor:

I love finding opportunities to make change happen in the industry, often by simply helping clients discover the importance of inclusion and diversity. I find there’s a benefit to everyone involved!

I usually suggest considering portraying women as heroes, and not just picture-perfect glamorous models but actual women with real body types, skin tones and gender identities. Advertisers and agencies are slowly but surely catching onto the benefits of being more inclusive and forward thinking but it is also our role as creators to help shift perspectives, spark new ideas and allow hearts and minds to grow in love and understanding.


Milana, Executive Creative Producer & Founder:


‘I never had female role models in advertising, I also didn’t notice more than a handful of ethnic individuals in senior positions or those that came from ‘non-traditional’ backgrounds. Bearing in mind that I’m all of those things, my inspiration stemmed from many male-dominated meetings and my fondness for craft and filmmaking.

Together with our male counterparts – there is no reason why we can’t make the industry a more equal one for all talent! As a woman, I don’t want to take away anyone’s opportunity, just an equal chance to try for the same.’

This IWD we are celebrating NERD as a female founded business and pledge, once again , to empower and support women. We encourage you all to celebrate this day or simply say ‘Thank you’ to all the incredible women in your network, from partners and family to your lovely clients and team members.

All illustration by Esther Lalanne.

NERD Producer & Photographer Ira Giorgetti on the Association of Photography, finding a creative tribe and making work that matters

5 Questions with NERD Producer & AOP Board Member Ira Giorgetti

What was it like moving to London and why did you do it?


Ira: I first moved to the big smoke in 2016, back then I was fresh to the local scene and really struggled to find a community where creatives of all backgrounds and interests were both celebrated and supported. I was basically looking for a community  to call my own where guidance without judgment and mentorship without profit were the norm. I’d moved over six thousand miles to be with my partner, but starting over from scratch professionally is definitely a tough period to go through.

The Association of Photographers proved to be a great place where I found kinship with other young artists, where I developed my craft and understanding of the industry and ultimately built many meaningful relationships with similarly minded folk who didn’t put much weight on status, client list or portfolio. I found a real sense of community there, been active in many ways for a few years now and as of 2022 I’m on the Board of Directors!

Why is it important for artists to find a sense of community?

Ira: I never really liked to fly solo, and I think it’s especially important for people in the creative industry to find a safe space where they feel supported both as an artist and a professional. Within the past couple of years, the AOP has really felt like a  community of people coming together and they’ve done so much to support the craft, the practitioners and the business and institutions that keep the wheels turning.

Although I would be amiss if I didn’t admit that there’s still a need to tackle many issues both locally and in the national, professional sphere when it comes to diversity, inclusion and equality of opportunity. The organization is thankfully modernizing and that’s been reflected with some changes to the leadership structure. 

Aside from a new female CEO the Board of Directors now also includes a pretty even split between male and female members as well as a couple of seats taken up by people of colour (myself included!). The entire membership supported the new direction which was quite heartwarming as it’s something that the rest of my team at NERD and I take quite seriously and champion daily in our approach to fairer, more equitable production.


What happened when you finally found your tribe?

Ira: I felt supported, excited and largely relieved! Always nice to find people of the same feather, and was always nice when we flocked together to discuss ideas, create opportunities and devour red wine and pizza!

In all seriousness though, I think it really is worth joining your national trade group or professional body as it’s a good place to talk shop, find solutions to problems others have already experienced  and if you’re lucky even make friends!

What do you do for the organisation and what has the organisation done for you? 

Ira: As a newly elected board member I am part of a few working groups that aim to engage more assistant photographers and early-stage creatives that will allow the organization to broaden its impact, increase its membership and work with both the government and the private sector towards fairer representation and treatment of visual artists.

Something that many creatives struggle with when starting out is the legal and this is an area I got a lot of help in especially in the early days! The forums are also great for talking about kit, discussing the state of the industry and making connections.

What are your plans for your future as both photographer and board member?


Ira: I fully plan to continue pushing for diversity and inclusion in all senses of the word as I’d love to see the industry start to really take it seriously and stop with all the meaningless faff and tokenistic approaches towards better representation. I also plan to continue personally providing support and mentorship to up-and-coming photographers and creatives as that’s something the AOP did for me back then that’s had a great impact and has helped me get to where I am today!

Since joining AOP Board Ira has taken part on the judging panel of the Black History Month exhibition at Canary Wharf. See more of Ira’s work as part of the AOP’s Black and Minority Ethnic Member Spotlight Focus as well as his profile at NERD.

Claire shares her tips to coping with self-isolation and anxiety.

Since this whole thing started, many of us around the world, even those who haven’t been infected by the virus, have had to self-isolate at home for the past few months. Before that, we’ve all had planned to travel the world, meet-up with loved-ones, attend weddings, parties or grab a coffee with a colleague – simply, enjoy our lives in different ways. Working from home for us, NERDs, was nothing new, although this situation is a bit different. NERD’s Executive Producer and avid painter Claire shares her tips to coping with self-isolation and anxiety, which we hope will help you or someone you know turn things around and enjoy the simple things we might sometime take for granted.  

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Toast Tells All on The Effects of Climate Change & #FramesForFuture Awareness Campaign

Climate change is a hot topic lately, and for very good reason. While all of the issues we face in today’s society are extremely important, this is something that we felt needs as much attention as possible and immediate drastic action before it’s too late. The more we can help to raise awareness, the better.

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Sharon Liu Talks Chinese New Year: 2020 The Year Of The Rat

Chinese New Year is almost here! Have you ever wondered what this colourful, elaborate celebration is all about? What’s the meaning behind it, why is it celebrated? Well, Google search no further. Animation director Sharon Liu talks superstitions, the Chinese Zodiac, folktales and what the fortune for those born in the Year of The Rat is destined to hold.

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Founder Milana Karaica Speaks on Female Empowerment in Frozen 2

Discussions are high from the anticipated release of Elsa and friends in Frozen 2 and the (not so) hidden messages and plot twists of the movie. Our very own embodiment of female empowerment Milana Karaica talks diversity, the struggle to success as a woman in creative industries and what we can really take away from the Disney motion picture.

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