Discovering ‘Medela’, directed by Shona Auerbach.

This calming film by our Shona Auerbach was one of the projects this year that has brought the sense of normality and joy to everyone on set and in production! 

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Many mums would agree with us that breastfeeding can sometimes be exhausting. This is where Medela takes over and you can have more time to enjoy a few moments doing what you desire with your little one!

This was a project shot mid-COVID featuring REAL new mums, real people! It was important to bring a sense of confidence and comfort to the set.

Let’s see how Shona pulled it off:

To be honest, I hardly noticed the restrictions other than wearing masks.  I often work with the same crew, we are a good team together, we like each other and that makes a big difference. The team I didn’t know was the agency. We had done several Zoom calls beforehand so I felt like we had spent some time together. That helped us, and I think we worked well together.

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Our Founder & Executive Producer Milana Karaica also adds:

We had to capture that very special & delicate bond between a new mother and her precious little baby, now try doing that during a global pandemic. Our task was even more challenging by the fact that we wanted to capture these special moments by real mums and babies, not actors. As a new mum, myself to a 5 month old baby girl, at the time, I knew exactly how anxious mums can be and what our mums were going through during these unfamiliar times.

This is why I knew Shona was the right person for the job! If we were to get our mums to relax, trust and open up to us so we can be let in on those intimate nuggets, we needed a director that would make the set feel safe and mums looked after.

IMG 3292 - NERD Blog - Discovering ‘Medela’, directed by Shona Auerbach.
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It is such a calming and relaxing film, Shona was working with little angels this time, while previously directing professional actors like Gerald Butler in her feature films.

How different was it this time for Shona?

I think the babies in Medela were great, but it helped because they were with their mothers most of the time, so they didn’t really notice whether we were filming or not.  Filming non-actors is always different and working with children is another type of direction too, so you have to approach it with a more captured attitude.  

Pre-filming, I have ideas in my head on how I would like it to play out but inevitably working with children allows some spontaneity. They are too young to direct in a formal sense and therefore I try to guide them in a direction but I am open-minded that they may give me any number of alternative moments which I have to then adapt to. Although I may be aiming for a particular vision, it may not always be possible because they are not actors, therefore I try to create a space where they can feel as comfortable as possible, allowing me to capture moments. 

Working with actors is different again, I can have an image in my head and how I would like it to play out and with the help of the actor, I can go all out to make that happen.  All these options work for me, and ultimately in the end I am looking for the most natural performances, they are just different techniques of getting it.

Enjoy the film and see more from Shona here.

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