The VFX Factor: Peter S.

DSC07760 - NERD Blog - The VFX Factor: Peter S.

From stumbling upon a hidden door into the filmmaking world to working on some of the biggest feature films and winning awards, NERD’s director Peter S uncovers the secrets behind his remarkable journey. Join us for an enlightening Q&A as Peter shares intriguing insights about his craft, granting us a glimpse into the enchanting realm of VFX.

VFX is a true craft in the classic sense of the word. Where and why did you learn your craft?

Similar to cinematography, VFX is one of those disciplines that requires the encyclopaedic accumulation of knowledge and techniques. You never stop learning, but working at big shops like Weta, with the best in the business, really inspired me to dream big. Initially, I went into VFX because it was a sort of secret door into the filmmaking world. I just happen to have the right skill set, at the right time, and in no time at all, I was sitting beside the world’s biggest directors, studying their approach to storytelling. 

There are two ends to the VFX spectrum – the invisible post and the big, glossy ‘VFX heavy’ shots. What are the challenges that come with each of those as a director?

The invisible shots require a good deal of humility and restraint. Every artist wants to be noticed for their work, but there are better ways to approach those shots. Instead, you have to just stick with the reference, and keep the overall purpose of the shot in mind. It’s a thankless job. The flashy stuff is really fun, but now ALL EYES are on your work so you better not drop the ball!  Those are the shots that give you stomach ulcers in dailies. The potential to fail spectacularly is very real.

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We imagine that one of the trickiest things with VFX is, time issues aside, deciding when a project is finished! How do you navigate that?

With commercials, usually, it’s done when the clock runs out, but on some projects, you are given a lot of time to nail it. And yes, sometimes you can be your own worst enemy, tinkering well past the apex of its potential. I just think that walking away from your work for a little while is the best way to get perspective. Go snowboarding, race go-karts, hike with your kids, anything works. As long as you earnestly disconnect for a little while, and then can return with a fresh pair of eyes.

Is there a piece of technology or software that’s particularly exciting to you in VFX? Why?

At first, I was a little spooked by the AI software that was coming out, but then I leaned into it on a few projects and realised that it can be a useful tool. Anyone who has spent a decent amount of time with AI knows you still need an operator guiding the creative process. It brings a few types of tasks, that have only really been available to the top-tier VFX studios, to everyone else. I’m excited because it levels the playing field a bit, and I can go toe-to-toe with the Titans of VFX! 

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How did you first get into the industry? What was your very first job in the industry and what were the biggest lessons that you learned at that time?

I had a terrifically lucky break when I applied to a little-known studio, called JAK Films, in Northern California. It turned out to be the secret art department that George Lucas was running out of Skywalker Ranch during the making of his Star Wars prequels. It wasn’t until years later that I fully appreciated what a mythic cathedral of storytelling that place was. George had a team of the top concepts in each field – Costume Design, Industrial Design, Creature Design, etc. I got to sit in a room with them every day and see first-hand how much magic you can create when you put egos aside and work to inspire the people around you.

What was your most recent exciting milestone in the industry,  you were super proud of?

While I have won a few awards for some of my commercial work in the past, the award I received last year from the British Animation Awards for AirWick was a really special one. The film was such a simple, clever script that called for a poetic, zen-like approach. Everyone involved respected that calm approach to the crafting of it, and I believe it really shows in the final product. I think that little film will stand the test of time.  

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Watch a process clip here.

What is your favourite commercial/film of all time?

The work that blows me away year after year, is the stuff that I truly have no idea how they pulled off. Apocalypse Now, (based on one of my favourite books) still makes my head explode. It’s spellbinding in its ability to be a huge spectacle, and deep meditation, at the same time. A film like that will never be made again. Like all great art, it demanded the creator’s journey into madness in order to bring back something so special. 

Breath of Nature with AIR WICK directed by PETER S.

Breath of Nature Air Wick by NERD Productions directed by Peter S.

‘Every single decision we made, had that “Zen feeling” in mind’.

It only takes pressing the play button to take a deep breath in and exhale in relief. This wonderfully textured photorealistic CGI piece, crafted by NERD Productions x Havas London for Air Wick, takes rhythmic pulsing and deep breathing to a whole new level. Just when the world needs to breathe in the new season; the film brings the whooshing sound in the ear, blended with the graceful flower dance and water rippling effect, right on time for spring!

Orange Air Wick - still from the film
Click to play

Director, Peter S says:  ‘A blossom’s wonder only increases the closer you investigate them. For this film, I was surprised to find that lavender bulbs are so fuzzy!’ The spot transports us to an enchanting garden, warmer climates and reminds us that you can experience calmness from the comfort of your couch.

Peter’s local flower market visually inspired the animation during the pandemic. The sound design, which is so important to immerse the viewer in this Zen zone, echoes the beauty of what we are witnessing visually.

Lavender Air Wick still from the film

It all comes down to the pace.’ says Peter, ‘Having the edit and animation work together at a unified pace which were treated with cross dissolves so that absolutely nothing disturbed the film’s tranquility. Every single decision we made had that” Zen feeling” in mind. Each camera movement stays at a certain speed. The animation of the flowers sticks to a certain rhythm.

Rose Air Wick still from the film

Executive Producer from NERD, Milana Karaica also mentioned: ’Working on this piece during winter, being in lockdown made it very special as we were all looking forward to those much-needed brighter days’.

From the client, agency, and down to the last animator, this brief felt exceptionally refreshing.

NEWS: Peter S Crafts Launch Film for Cannes Lions Festival of Creativity Competition ‘Future Lions’

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Following the success of the enticing concept art for the Cannes Lions Festival of Creativity visionary competition ‘Future Lions’, Billelis was joined by the visionary VFX and CGI-savvy Peter S, along with AKQA, to bring to life the opening film for the world-famous awards ceremony. 

Continue reading “NEWS: Peter S Crafts Launch Film for Cannes Lions Festival of Creativity Competition ‘Future Lions’”