World Day for Migrants and Refugees: How Migration Shapes an Artist’s Journey – Kulay Labitigan

Flow - NERD Blog - World Day for Migrants and Refugees: How Migration Shapes an Artist's Journey - Kulay Labitigan

Migration is more than just moving from one place to another, it’s an act of courage, transformation, and self-discovery. For many, it’s about seeking opportunity, safety, or a chance to thrive in ways that might not have been possible back home. For Kulay, the journey from the Philippines to the UK became the canvas for his creativity, shaping not only his life but also the stories he tells through his work.

Today, on the World Day for Migrants and Refugees, Kulay shares how the challenges, triumphs, and moments of introspection as a migrant have influenced his artistry. From navigating a new world to holding onto his culture and identity, his work captures the interconnectedness of human experience – a true reflection of his belief that art and migration both thrive on curiosity, courage, and compassion.

PH IN UK - NERD Blog - World Day for Migrants and Refugees: How Migration Shapes an Artist's Journey - Kulay Labitigan

Can you share your journey from the Philippines to the United Kingdom? What motivated your decision to migrate?

I moved to the UK in 2015 to pursue my further studies at Central Saint Martins, UAL. But then opportunities and love found me in the journey, so I took it as a nod from the universe that I was in the right place at the right time and felt like this was the path I needed to follow where I could fulfil my calling and be my best self.

What were some of the biggest challenges you faced when you first arrived in the UK, and how did you overcome them?

To be 100% honest it is the financial side of things. I did not come from a wealthy family. I was on a scholarship but it only covered the uni fees so I had to provide for my living expenses. I came in only with £2000 not knowing how long it would last, or how would I even make it last. In my first few months here I tried to do this thing I call a “CV giveaway” for any opportunities I thought I could do but nothing came out of it.

Until I became more chilled with my approach, then the opportunities started to come. As much as I recognise the privileges that came with my choices, the journey has not been a walk in the park. Only when I managed to get to the other side did I realise that I can only do the best that I can and the difficult pill to swallow is to keep the faith and never surrender. If there’s anything that this experience has taught me is that sometimes the most painful and difficult part of trying is the one closest to a breakthrough.

No Space for Hate - NERD Blog - World Day for Migrants and Refugees: How Migration Shapes an Artist's Journey - Kulay Labitigan

How has your experience as a migrant influenced your sense of identity and belonging?

My experiences as a migrant allowed me to step back a bit and look at myself from a distance in a bigger picture. It is the image that reveals a lot about who I am, that I use as a moral compass in the many times I needed to fit in, blend in and shape-shift in order to assimilate. So in a way, my migrant experiences did not change my sense of identity but it reinforced who I really am and enriched who I could become.

What aspects of Filipino culture do you carry with you in your everyday life in the UK?

Of course the usual, the food, the humour, and our optimism. But my favourite I think is grit. Growing up in a catastrophe-prone part of the globe with very limited opportunities and basic resources, my inner power to push through and try and keep trying has empowered my confidence with my own abilities that I try to bring and show up with every day.

MNL LDN - NERD Blog - World Day for Migrants and Refugees: How Migration Shapes an Artist's Journey - Kulay Labitigan

Have you encountered any misconceptions or stereotypes about Filipinos or migrants in general? How do you address them?

I think stereotypes are neither absolute good nor absolute bad, it depends on the context they are operating. But sure I have my fair share of them, looks in people’s eyes sometimes don’t need words when the colour of my skin gives it away. But I must say I am lucky that I never had any violent physical or verbal abuse because I have heard a lot of those horror stories. Plus I am based in London which is rather multicultural and more embracing of diversity. But whenever I get them, I address them with what I know and I know that kindness breeds kindness so that’s my choice of approach.

How has your perception of ‘home’ changed since moving to the UK?

My heart will always be Filipino but London is also ‘Home’ now. I guess the definition of home has now evolved into something that goes beyond geography. I think I do a lot of the creative work that I do now because in a way it is a doorway to access the fleeting and familiar feeling of home. So my perception of home is essentially still the same but now that my world has expanded, it has also expanded into something that cannot be reduced to a singular place and definition. Home now feels like not just a noun but a verb.

Ladlad - NERD Blog - World Day for Migrants and Refugees: How Migration Shapes an Artist's Journey - Kulay Labitigan

What support systems or communities have been most helpful to you as a migrant in a new country?

I have been so blessed to have found people who I shared common backgrounds back home with. My international cohorts from my MA have been constantly there since day dot until now.  I met a lot of old Filipino friends who moved here to study and started new lives here as well. But ultimately my loving husband and my new family make a lot of these “migrant” things more bearable. So yeah the universe has been watching my back in that  ‘Human Resources’ department that’s why I am so very grateful.

What are your thoughts on the importance of observing World Day for Migrants and Refugees, and how can we better support migrants and refugees around the world?

As human beings, we must see everybody as human beings. Coming from a culture where the concept of ‘Kapwa’ is at its core meaning others are extensions of ourselves or even looking at other people as our selves, empathy and compassion a paramount practices. Observing World Day for Migrants and Refugees annually is an opportunity to exchange stories and remind many of us of our privileges as well as to constantly treat everyone with respect and kindness.

SPIRITUAL VESSEL - NERD Blog - World Day for Migrants and Refugees: How Migration Shapes an Artist's Journey - Kulay Labitigan

Looking back, what has been the most rewarding aspect of your migration journey?

It is human nature to follow curiosity and search for places of safety, refuge, and survival. Each one of us has our unique story to tell about our personal migration journeys, but for myself moving away from home has always been about finding a place where I could express my most authentic self, do my best work, and at the same time look for my corner of the earth that would allow my inner creativity fly. It has been a spiritual adventure. So the most rewarding aspect must have been the journey itself where I learned a lot more about who I am and the fact that all humans are innately good. 

What message would you like to share with those who may feel hesitant or fearful about migrating to a new country?

Prehistorically even before all the tectonic plates have decided to drastically move, migration has been a constant human business, so something is reassuring that it is in our collective history and DNA. Having said that, I don’t want to overgeneralise and say that it is for everybody because it may not be, for some it is a privilege and for many, it is inevitable for survival. I think the more important question that needs answering is to muster the confidence and the courage to listen to their inner compass to know when to move, where to go and most importantly why. 

Animate! with Rachael Olga Lloyd

Screenshot2021 03 10at00.11.20copy - NERD Blog - Animate! with Rachael Olga Lloyd

Animation brings stories to life, magically blending creativity and technical skill. In this series of interviews, we celebrate the artists who make the impossible seem real. One such artist is Rachael Olga Lloyd, an award-winning animation director specialising in stop-motion and puppetry. With a love for folklore, handcrafts, and storytelling, Rachael has a unique approach to her work that merges intricate detail with a heartfelt narrative.

We sat down with Rachael to chat about her journey into animation, which began with a spark of inspiration from the music video “Ready, Able” by Grizzly Bear. Her work, including her short films “Iktsuarpok” and “How to Count Sheep,” has garnered international recognition. Beyond her award-winning films, she’s collaborated with organisations like The Scouts and Fair Trials, creating meaningful and memorable animation projects. Through her creative process and personal experiences, Rachael offers insight into the world of stop-motion and the importance of self-exploration in artistic growth.

How did you fall in love with animation?

I have always been obsessed with art from as young as I can remember but never thought of animation till very late. Things like Wallace and Gromit never inspired me, it wasn’t until I first saw the Grizzly Bear music video “Ready Able” animated and directed by Allison Schulnik that I was suddenly like “Omg what is this? I want to do this! “

Tell us about the animation project that kickstarted your career?

My personal film Iktsuarpok, it was my first stop-motion film done to a higher standard and showcased a lot of things I wanted to explore more as an artist.

Screenshot 2024 09 24 at 11.49.53 - NERD Blog - Animate! with Rachael Olga Lloyd

How would you describe your art style and what are your biggest inspirations that developed it?

I guess I would describe my art style as very tactile, handcrafted, stylised, and sensitive. Most of the characters portrayed in my work have a sensitivity about them or sadness.

From your perspective, what’s the key to animation that really lives?

For Stop Motion specifically, I think it’s embracing the materials you use in the film. What makes stop-motion different is that it’s physical so you should embrace that and celebrate the handmade nature of it and not use so much CGI that it’s no longer recognisable as stop-motion.

Screenshot 2024 09 24 at 11.52.01 - NERD Blog - Animate! with Rachael Olga Lloyd

Show us your favourite or most impactful project that you’ve worked on – tell us, what is it that makes it special and what were the memorable moments or challenges?

I recently did a little video for the NHS, this stood out as it was the first time I made an informative video. It was a new and exciting approach to animation. The video is about chronic pain,  it was a real challenge to communicate this complicated topic in a video but it’s probably the part I enjoyed most. It made me realise that I love communicating ideas, whether through images in my films, through teaching or any other way.

Screenshot 2024 09 24 at 11.53.25 - NERD Blog - Animate! with Rachael Olga Lloyd

How does one figure out what kind of animation style or styles fits a particular story or project?

You need to understand the audience for the film and the feel or style that suits it. If it’s for an informative video for example then it needs to be broadly relatable and representative and overall very clear to easily communicate the information. If it’s a story or music video I tend to go through the story or song a lot in my head to feel and immerse myself in the emotions and then I set art to visualse a style that would suit those emotions.

What is your favourite piece of technology or software that you use and how does it help your creative process?

It’s a bit silly but my Pinterest. It’s just a simple online pinboard to store images but I have thousands of images, it’s like my online sketchbook.  Whenever I see anything ever I save it to my Pinterest for future reference. For example, I have a character pin board with hundreds of images of character ideas so when I start a new project I go on that and search through to find inspiration. It saves me so much time as well.

Screenshot 2024 09 24 at 11.54.46 - NERD Blog - Animate! with Rachael Olga Lloyd

Outside of the field of animation, what really inspires you?

Music,  a lot of my personal work is massively inspired by music. When I listen to a song it helps to come up with ideas for films and characters.

I also find handcrafts inspiring, I have been to many places in South America and Scandinavia and brought back loads of handcrafts, weaving, sculptures etc, and decorated my flat liberally with them. I just love being surrounded by this kind of art it really inspires me.

What do you think are the misconceptions about animation throughout the industry?

That it’s mostly for children. Animation is an art form just like any other and is not restricted to only very young people.

Screenshot 2024 09 24 at 11.56.41 - NERD Blog - Animate! with Rachael Olga Lloyd

What are the biggest changes to animation and challenges facing animators at the moment and what are your thoughts on them?

With the emergence of AI, I worry about the threat of work for artists due to issues with companies choosing AI over people due to cost-saving.  

Any advice you would like to give to aspiring artists?

Take time for self-exploration and what inspires you, as self-exploration and an artist’s style are connected. As we age, we should evolve and so should our art.

See more from Rachael here.

Style Guide: Helena Elias

Helena - NERD Blog - Style Guide: Helena Elias

In this feature, we dive into the world of vibrant and mystical art by chatting with Helena, NERDs illustrator, whose colourful, detail-packed work is nothing short of mesmerising. From the early days of experimenting with digital tools to exploring a mix of styles and influences, Helena’s journey is a whirlwind of creativity and discovery. We sat down with Helena to talk about how she’s evolved her unique voice and how she embraced the thrilling opportunities of modern art spaces. Helena’s story has blown us out of the park with her incredible examples of different art eras she went through and we hope her story helps you find and refine your own artistic flair as well as see how this kind of style can be applied commercially.

How would you describe the work that you do?

Floral, full of fine detail, packed with endless symbolic elements, cosmic, portraiture, colourful and bright.

How did you gravitate towards the particular medium you work in?

By accident! My preference is for oil painting or graphite, but in the early days of doing commissioned work I realised that it was much more time effective to draw on a digital tablet for pushing creative boundaries – when everything is in layers it’s much easier to move around elements and try new ideas without risking losing hours repainting. It also makes alterations and revisions much quicker when working with clients.

And when you started developing your creative skills and styles, what were your inspirations and influences?

It was such a melting pot of so many influences that I find it hard to single them out, though art nouveau as a general style played a very large influence in helping form my initial handwriting. Photo collage also played a part in my inspirations, along with simple face sketches, baroque catholic sculptures and art, cosmic/spiritual art styles and beautiful flowers.

How has your style evolved over time – and can you talk to us about some of the stylistic experiments or avenues you’ve explored over the years?

I’ve been experimenting with art since I could hold a pencil! My parents were very supportive of my love for art and creativity, and I’ve done works in sculpture, japanese style manga, watercolours, landscapes, portraits, animals…the list goes on! The only things I’ve not tried are some of the more technical digital art forms such as digital 3D rendering or animation.

IMG 0959 - NERD Blog - Style Guide: Helena Elias

And was there any one particular moment or project that really crystallised your understanding of what your style is or should be?If so, can you tell us about it?

I took six months off from my previous career to focus on art while living in Vietnam, and having that time to spend 12 hours a day every day painting really helped me hone in on a personal style.

Helena’s Van Content

What sort of ideas shape your style today?

I’m trying to grow my art to explore emotion a little more, along with deeper themes and meanings rather than focus on aesthetics. AI art has really changed the current landscape for art, and I think the natural step forward is to create art that has a real human edge to it that is immediately recognisable.

From NFTs to the metaverse, there are more spaces for your work to show up – what are your thoughts on the impact, challenges and opportunities brought up by these spaces? And do they influence how you think about your style (ie. is there pressure to adapt or change your style to fit these new digital frontiers – or is it kind of exciting?)

I’m an extremely optimistic person, so I always like to find the positives in a new situation or space and find ways to use it to my advantage rather than complain about change. There are always challenges that arise, however these often are the roadblocks we need to grow and become better. Good art often comes from being pushed rather than being complacent.

Working in the commercial sphere, is it more important for an artist to have a distinct brand or style? What’s the balance between having a distinctive voice and being able to accommodate the visual language of the brand/campaign?

Yes I think so, I think having a brand approach you because they know the style that you are able to deliver ensures a smooth process with expectations met on both sides. It’s important however to grow your style over time and not become stagnant – art is ever moving and it’s easy to become left behind if you never grow.

What projects have you worked on recently that you feel were a really satisfying marriage between a brand and your own style? What was it about these projects that made them really interesting to work on?

I’ve been working on a lot of Romantasy book covers lately, and I find that my work lends itself really well to this genre. I’ve also had some very enjoyable interior artwork projects for astrology or spiritual based calendars which lend themselves well to my more cosmic/detail based style.

See more from Helena here.

NERD Productions teamed up with Weber Shandwick to design the limited edition Skittles  Pride packs for this year’s Pride campaign

PridePackFinal - NERD Blog - NERD Productions teamed up with Weber Shandwick to design the limited edition Skittles  Pride packs for this year's Pride campaign

Skittles has been dazzling fans with Pride-themed packaging since 2020, reinventing their classic design each year to amplify awareness and spread joy. This year, the vibrant new pack, crafted by NERD’s dynamic LGBTQIA+ talents Shay Hamias and Esther Lalanne, bursts with fun and energy to honour the LGBTQIA+ community.

NERD, an eclectic team of directors, illustrators, and photographers, is renowned for their creative flair and commitment to diversity across various platforms. Their recent collaboration with Skittles on the annual Pride pack is a testament to their shared mission of celebrating and uplifting the LGBTQIA+ community with exuberance and style.

PridePackFinal 1 - NERD Blog - NERD Productions teamed up with Weber Shandwick to design the limited edition Skittles  Pride packs for this year's Pride campaign

For this project, Milana (NERDs Founder & EP) brought in visual artist Esther Lalanne, known for her dynamic style, to lead the design. Together with creative director Shay Hamias, Esther turned the Skittles rainbow into a lively scene inspired by Berlin’s Tempelhof Field. The design features hands, feet, and a single head, all engaged in different activities like roller skating, playing musical instruments, and forming a love heart with multiple hands. The design also includes an easel and a camera, symbolising creativity and capturing the moment. The vibe is confident and carefree, with the tagline: “When you find your community your colours shine.”

PridePackFinal2 - NERD Blog - NERD Productions teamed up with Weber Shandwick to design the limited edition Skittles  Pride packs for this year's Pride campaign

Esther shared that balancing diverse identities in the design was a delicate and intricate challenge. The final artwork brilliantly captures a supportive and creative community spirit, using vibrant elements that resonate with everyone. Instead of individual characters, the design weaves together symbols that celebrate unity and self-expression, keeping the essence of togetherness at its heart.

4d2d1d92 c2a4 4c54 9474 a2b6ccd45f90 - NERD Blog - NERD Productions teamed up with Weber Shandwick to design the limited edition Skittles  Pride packs for this year's Pride campaign

With Pride Month upon us, the limited-edition pack is now available to consumers, and Skittles has promised to donate $1 for every pack sold (up to $100K), as well as match donations up to $25k. These contributions will go to GLAAD, a non-profit LGBTQIA+ advocacy organisation that has partnered with Skittles for Pride Month every year for the last five years.

1 - NERD Blog - NERD Productions teamed up with Weber Shandwick to design the limited edition Skittles  Pride packs for this year's Pride campaign

Art in War – Lana Dudarenko

Screenshot 2023 07 06 at 11.23.10 - NERD Blog - Art in War - Lana Dudarenko

Following on from Immigrant Heritage Month, we had the opportunity to connect with Lana, one of our talented illustrators, from Ukraine. As she navigates her life amidst the ongoing progression of the war, we sparked a conversation, seeking to uncover the intricate realities of being a creative in Ukraine. Through thought-provoking questions, we aimed to shed light on the challenges and aspirations that shape Lana’s journey. Join us as we embark on an insightful exploration of her unique perspective and the resilient spirit that fuels her creativity.


Please tell us a short story about your experience of learning about the conflict and then making a decision to leave.

We anticipated the conflict but didn’t truly believe it would happen until the last minute. During the invasion, both my brother and I were in Kyiv. We quickly found a car and travelled to my hometown in central Ukraine. I stayed there for around 3 to 4 days before making the immediate decision to leave, as advised by my mom. I went to Poland, to begin with, where my cousin had been living for several years.

What motivated you to return to Ukraine despite the ongoing conflict? How did you find the courage to face the challenges associated with going back to your life there?

After staying in Poland for a little while, we decided to go further and the idea of staying in a safe country like Portugal was wiser, but the unbearable thought of being far from my family made me decide to return to Ukraine after months and months of struggle and tears. It took me days to travel across the country, but after months of emotional struggle, I bought plane tickets without telling my family and came back to be with them. We can’t predict the future, so being together was my priority.

How has your experience as a creative person abroad influenced your artistic expression upon your return? Have you found new sources of inspiration or a different perspective that informs your work now?

The situation affected me, and I channelled my emotions into art, but I struggle to share it publicly. Despite knowing its importance, I find it complicated and have mixed feelings about posting my work online.

My friend and assistant, Gina, who had witnessed the power of my creations, urged me to post my work, recognising the value it held not only for myself but potentially for others as well. Yet, every time I approached the moment of clicking that “share” button, I just couldn’t do it. On one hand, I know it’s important for me to create and express myself. But when it comes to actually posting my work during the war, something doesn’t feel quite right. I can’t fully explain why, and it leaves me with mixed feelings.

Despite this confusion, I actively work on understanding my own beliefs about sharing my art. I remind myself that it’s important, even if it doesn’t have a big impact on the world. I push myself to overcome the hesitation and doubts, knowing that creating and expressing myself through art is meaningful. While the complexity of this issue may remain, I am determined to move forward and share my work with others.

As the months passed and all events unfolded, did you experience a surge of inspiration to create more?

During the first wave of shock and fear, I created a series of three illustrations to express not only my own feelings but also those of fellow Ukrainians I knew. These artworks depicted various emotions such as anguish, pain, and fear. However, I never shared or posted them publicly. It felt like a personal creation, something just for myself.

As an illustrator, I initially focused on simpler art and commissioned work. But over time, my style evolved, and I began exploring more complex and expressive pieces. I am transitioning from being solely an illustrator for clients to embracing the role of an artist who conveys my own vision, thoughts, and mindset through my work. This shift in focus and artistic growth coincided with the experiences during the war, acting as a catalyst for this transformation.

Can you share any particular moments or encounters that made you realise the importance of contributing to the artistic and cultural scene in your home country even during the war? How do you hope to make a difference through your creativity?

During such a challenging time, my primary concern has been the well-being and safety of my family and myself. The overwhelming nature of the situation has prevented me from formulating concrete plans or specific encounters that made me realise the importance of contributing to the artistic and cultural scene in my home country during the war. My immediate focus has been on survival and ensuring the safety of my loved ones.

11.1 - NERD Blog - Art in War - Lana Dudarenko

Another illustration from Winter 2022.

In your art in general, past, present or future art, do you incorporate any symbols or colours that could tell people who you are and where you’re from?

That’s a great question because it made me reflect on my artistic journey. Previously, I didn’t prioritise incorporating elements of my cultural identity into my work. However, as I continue to develop my style and explore my art, I am beginning to recognise its importance. I hope to find the courage to share my cultural perspective with my audience soon. While I used to believe that my art could change the world, the current situation has made me question its impact. Nevertheless, I strive to be more socially active and understand that art can still influence various aspects of life.

8.1 - NERD Blog - Art in War - Lana Dudarenko

Having worked with a number of amazing clients and being an important part of NERD, how do you think your decision to stay in Ukraine will impact progress in your career?

The situation definitely had an impact on my work, although not specifically with NERD-related projects. Due to the circumstances, I had to take on various projects to support my family financially during the initial challenging phase of the war. This heavy workload took a toll on my mental state and led to burnout.

Looking ahead, I remain hopeful for the future of Ukraine. I aspire to see a time where we can build our lives and dreams within our own country, rather than seeking opportunities elsewhere. As for my art, I am focusing on transitioning from being solely an illustrator to embracing the role of an artist. I am open to where this artistic journey takes me, going with the flow and seeing where it leads.

13.2 - NERD Blog - Art in War - Lana Dudarenko
One of the most recent illustrations from Lana for the Saddlehill Academy book.

NERD Productions: Promoting a Sustainable Future for Advertising

Screenshot 2023 05 03 at 10.44.04 - NERD Blog - NERD Productions: Promoting a Sustainable Future for Advertising

At NERD Productions, we firmly believe in the harmonious relationship between creativity and sustainability. We strive to minimise our environmental footprint and advocate for sustainable practices at every stage of the production process, ensuring a better and greener future.

Here are some of our top ideas on how the production industry can actively contribute to a more sustainable world:

1. As a production company, we often influence viewers’ lifestyle choices, so how can we encourage our global audiences to adopt more sustainable consumption habits?

  • Create content that showcases the importance and benefits of sustainable living. This content can inspire viewers to adopt similar practices in their daily lives.
  • Collaborate with sustainable brands and organizations to create content that promotes sustainable products and services. This can create a positive association with sustainability in the minds of your audience.
  • Lead by example and ensure that your own production processes are sustainable, minimising your impact on the environment.
  • Engage with your audience and encourage them to share their own sustainable practices and experiences. This can create a sense of community and inspire others to adopt similar practices.
  • Support sustainable initiatives by sponsoring events, donating funds, or volunteering your time. This can create a positive association with sustainability in the minds of your audience and encourage them to do the same.

By implementing these ideas, we can encourage sustainable consumption habits and make a positive impact on the environment.

Screenshot 2023 05 03 at 11.05.21 - NERD Blog - NERD Productions: Promoting a Sustainable Future for Advertising
NERD Sustainability Advocate & Director: Lucas Borras ‘Arrow’

2. How can we best collaborate with communities and organisations in advertising to promote sustainable initiatives beyond internal production processes?

  1. Offer resources: Provide resources and support to help the community/organisation implement sustainable practices. 
  2. Co-create campaigns: Collaborate with the community/organisation to co-create campaigns that promote sustainability. This ensures that the message resonates with the community and is more likely to be effective.
  3. Look for sustainable opportunities: Look for parts of the story or processes that can be made more sustainable. Highlighting these aspects can inspire others to take action towards sustainability.
Screenshot 2023 05 03 at 10.21.32 - NERD Blog - NERD Productions: Promoting a Sustainable Future for Advertising
NERD Sustainability Advocate & Director Rachael-Olga Lloyd ‘Everything InBetween”

3. How can we entice clients and agencies to invest in making production more sustainable, as this usually comes at a higher cost?

Investing in sustainable production is not only essential for a better future, but it can also bring numerous benefits to clients and agencies. However, it’s crucial to entice them to make the initial investment. Here are some ways to make sustainability more engaging:

Firstly, highlight the long-term benefits of sustainable production. While it may require higher costs initially, sustainable practices can result in significant long-term cost savings. For instance, by reducing energy consumption, waste, and improving efficiency, businesses can ultimately increase profitability and create a positive brand image.

Secondly, showcase the business case for sustainability. Presenting research and case studies that demonstrate the financial benefits of sustainable production can help clients and agencies realise the value of such practices. This can include increased market share, customer loyalty, and an improved reputation.

Thirdly, offer incentives to encourage sustainable production. These can be in the form of reduced rates, additional services, or other perks. By offering tangible benefits, clients and agencies can be motivated to invest in sustainable production.

Lastly, encourage collaboration to identify areas where sustainable practices can be implemented without compromising production quality. Working collaboratively with clients and agencies can also help reduce costs and increase buy-in from stakeholders.

Screenshot 2023 05 03 at 10.22.49 - NERD Blog - NERD Productions: Promoting a Sustainable Future for Advertising
NERD Sustainability Advocate & Director: Brett De Vos ‘World Diabetes Day”

4. How to reduce digital pollution? Our starter’s top tips for everyone:

We believe in constantly reevaluating practices to ensure they are effective and sustainable. Simple solutions like eliminating email signature images and avoiding sending unnecessary emails can significantly reduce data usage and your carbon footprint.

Sustainable web design practices such as image optimisation and file compression can further reduce the energy required to load web pages. Using video conferencing and allowing for remote work can save time, money, and emissions from unnecessary travel.

Screenshot 2023 04 26 at 10.55.22 - NERD Blog - NERD Productions: Promoting a Sustainable Future for Advertising
NERD Sustainability Advocate & Director: Hayley Morris “Charlie Banana”

Kulay Labitigan | Art crafted by heritage, strong cultural influence and gratitude.

image3 - NERD Blog - Kulay Labitigan | Art crafted by heritage, strong cultural influence and gratitude.

Happily raised in a rural Filipino town, Kulay grew up freely exposed to local artistry and cultural scenes. Then unaware of his capabilities, he already knew that he always wanted to be creating.

As a kid, Kulay spent a lot of time daydreaming and playing. In a family-owned general merchandise shop, Kulay had a treasury load of random stuff he would make into something. He loved to draw religious imagery in made-shift drawing pads that he stitched together from old notebooks and constructed art made of objects used by priests during mass. 

Kulay Labitigan

With the multi-dimensional influence of the outer world on the Philippines’ culture and history, it is safe to say Kulay inherited an exciting, eclectic aesthetic that is evident in his everyday life. Now in his thirties, he has learned to embrace the diverse culture of the Philippines. He thrives on living in the intersection of language, tradition, and meaning without losing sight of his upbringing on a little floating island in the Pacific.

artwork

Kulay is an introvert walking around in extrovert clothing. He is very spontaneous and loves to explore new things as long as it is not far off the outermost peripheries of his secured zone. With all the realities of living back home, he developed a great sense of grit, motivation, and courage to follow the path where his soul could freely sing.

Getting started in the industry

In 2012, Kulay graduated from the University of the Philippines with a bachelor’s degree in Fine Arts. Then in 2015, he moved to the UK to take up his MA in Narrative Environments at Central Saint Martins-UAL. It was a good learning playground for Kulay to explore his trajectories, meet muses, and, most importantly, his tribe. Traditional art and design education gave him the time and space to reflect, think, experiment and converse with similar-minded human beings.

artwork

Everything happens for a reason, and Kulay’s first crack at creative jobs was pure luck, but he did spend his youth burning all the artistic fuels and has been creatively working hard to prepare him for his first position. His first job in the industry was as an art director for an independent creative agency alongside freelance design works.

Kulay loves to immerse himself in experience. He believes that human experiences make one’s creative practice richer and distinct. Therefore, he makes sure to absorb many inspirations and learnings from different fields.

artwork Kulay Labitigan

Going through the years of his experience, Kulay mentioned it always pays to be kind. People you meet along the way are there for a reason. However, what pushed everything forward was his fearlessness in following his gut. In Filipino, they always say, “Ato lang nang ato at gawa lang nang gawa,” which translates as try and try, work and work. 


The work, the work, the work


Before doing illustration, Kulay worked with art installations for performances. Telling stories through space shares a lot in common with telling stories through images; the only difference is how one arrives at the destination. Different mediums of work have impacted Kulay, but his piece for Kasa and Kin, launched at the end of last year, created a good amount of traction in the local press. It is, for him, the closest marriage of his present and past life as an image breathing in an enormous expanse of physical wall space. He is looking forward to making his illustrations more experiential. 

Kulay Labitigan

The favourite part of being an illustrator for Kulay is the creative process itself. He enjoys research, conceptualising, and getting lost in the craft. Kulay is lucky to be able to do what he loves, but as he likes to say, it always comes with a certain level of perseverance and commitment. Beyond this, receiving messages from young Filipino creatives back home that, in one way or another, found inspiration in his story to make something of what they do now makes all of this worth pursuing. 

The most challenging part of every project is the beginning of it — especially the introduction and the negotiation. As much as he tries to be better at it, he feels those are not his superpowers and are best left to the incredible team of producers at NERD Productions.

Kulay looks at his creative practice of illustration as a spiritual experience, almost like a religion. He says that there are three things we all want in life. First, to make our parents proud. Second, to reach for that one star, we are all looking up to. And finally, to be part of something that impacts others. Therefore, Kulay aspires to be relevant so that he can utilise his craft as a vessel for the greater fulfilment of his purpose.

Kulay Labitigan

By digging deeper in skills, Kulay tries to constantly explore new ways of doing, materials, and scenarios. But most importantly, by giving himself permission to be still and be in solitude. We are constantly consuming information every second of our lives, and moments of quiet help Kulay develop his original ideas. 

Kulay’s Passions and inspirations

Outside work, he likes treating himself to loads of Gelato, morsels of brownies, and hours of a good bath. He is passionate about Filipino culture. Especially the Filipino language. Words capture stories, histories, cultures, emotions, and imagination. Kulay is very passionate about narrative arcs and story structures. 

He likes the art of film. He loves going to the theatre and enjoying colourful arts, exhibitions, prints, or digital. Kulay loves immersive narrative experiences. He also likes indulging in good food.  

As for his hobbies, he loves illustrating. Kulay is currently working on an illustration passion project called BRGY Hall. BRGY is an abbreviation of the Filipino word Baranggay, a local community of several households. BRGY Hall reflects Southeast Asia’s history as told by a migrant gay man living his dreams in London whilst expounding on the idea that we are all walking micro-universe. He is looking forward to sharing this with the world once they are ready.

artwork Kulay Labitigan

With all the blessings and opportunities that opened for Kulay, he thinks he must have done well in his past life. As mentioned before, creativity for Kulay is almost his religion, and he becomes a better person the more he makes better things. What immensely motivates him in life apart from his loved ones is creativity itself, but more importantly, that sense of paying everything forward, hoping to be that person he needed when he was younger to others.

All these things and many more are what we love Kulay Labitigan for. His incredible art, view of life and unique perspective make for a fantastic addition to our creative powerhouse at NERD Productions.

See more from Kulay here.

Diablo II: Resurrected – A real labor of love and respect by Billelis

image3 - NERD Blog - Diablo II: Resurrected - A real labor of love and respect by Billelis

Diablo II: Resurrected is a remastered port of the classic dungeon-crawler and we got to craft some truly spectacular labors of love for Blizzard’s iconic franchise.

image1 2 - NERD Blog - Diablo II: Resurrected - A real labor of love and respect by Billelis

​While working on this fiery set of artworks, Billelis focused on the importance of the franchise’s heritage, its lengthy history, and endless fan love while also managing his own creative needs and ideas. The combination of all these elements has shaped Bill’s voice within the artwork itself.

Billelis was an obvious choice for this project as there’s no one better suited to portraying such recognisable characters in this distinctly dark, mysterious, and powerful visual style!

image2 - NERD Blog - Diablo II: Resurrected - A real labor of love and respect by Billelis

The key visual art took around six months to create as there was a lot of back and forth communication with the client to make the piece true to the brand’s vision and legacy the game already has. Blizzard’s original artwork was created over 12 years ago and Billelis nailed the rebirth of the artwork shaping it into a whole new, contemporary style. 

image3 - NERD Blog - Diablo II: Resurrected - A real labor of love and respect by Billelis

For NERD Productions it was one of the most exciting projects that Billelis has worked on and we were extremely excited to support the creation of such iconic pieces. Once again, an unbelievable collaboration with the artist who truly loves the franchise and his craft.

image4 - NERD Blog - Diablo II: Resurrected - A real labor of love and respect by Billelis

See more from Billelis here.

Bossing It: Staying Calm During the Tough Times with Milana Karaica

IMG 8399 - NERD Blog - Bossing It: Staying Calm During the Tough Times with Milana Karaica

Our founder and creative executive producer on working like an animal, accepting failure and partying like it’s 1995.

IMG 8399 - NERD Blog - Bossing It: Staying Calm During the Tough Times with Milana Karaica
Milana is an active diversity and a passionate equality advocate. Having built a successful diversity-led production company, Milana champions innovative and forward-thinking company culture, focusing on empowering and nurturing accomplished as well as young talent and talent from non-traditional backgrounds.

What was your first experience of leadership? 

After being a runner for a while, I landed a cool new job – Office Manager at a busy production company in Soho. Sounds like quite a boring job if the title is anything to go by BUUUT.. I had a team of amazing runners to help me pull off the most random, eccentric production tasks as well as incredible parties, team bonding trips and sometimes even the most bizarre requests. No day was ever the same, no task was ever the same. It meant always being on your toes, continuously learning, meeting new talented people and partying like it’s 1995 every single day! 

How did you figure out what kind of leader you wanted to be – or what kind of leader you didn’t want to be? 

This job meant that I had to interact with producers and EPs on our day to day.. They had their crew, I had mine and we had to come together to make a job happen. 

It was here that I first got the real taste of amazing leaders and also simply horrific ones too. There were those that were kind, polite and open to sharing their knowledge with others on the team regardless of their social background or what role they played in production. On the other hand, you had those that would talk to people like they were dirt on the bottom of their worn-out trendy Converse trainers! It was painful to watch, listen to and simply be in the same room with. Even though I had only little say at that point in my career, I often clashed with those individuals, perhaps even when the situation didn’t involve me at all as I just could not stand unfair behaviour! I knew I wanted to be different from them, power or no power, I did my best to be supportive but straight up at the same time, both with the ones who were mistreated and the ones that were favoured.

What experience or moment gave you your biggest lesson in leadership?

Being a young EP and getting so ahead too quickly! In my eyes I had the right to be there due to my relentless work energy and never saying no to a random all-night task or an unexpected challenge. With that came the need to prove myself though, to my peers whom I left behind, to older colleagues and specifically those that didn’t like me for many personal or subjective reasons – like being too young, too ethnic, or just for being from Croydon! 

I worked like an animal, day & night. Missing family gatherings, birthdays – doing conference calls at funerals… yes, I did that! However, with the recognition and praise came the ego as well. There was a point where I started to care too much about myself and the unfair treatment I was getting, even in this position and actually forgetting that so many others had it the same or worse, but had much smaller voices than I did. 

Did you know you always wanted to take on a leadership role? If so how did you work towards it and if not, when did you start realising that you had it in you?

I think three weeks into my first job in the industry I knew I would run a production company one day. Not because I wanted to lead, but because it really pissed me off how things were being managed from a clique and classist point of view and I wanted them to be done differently, based on merit and talent.

What are the aspects of leadership that you find most personally challenging? And how do you work through them? 

I hate having to let people go! It’s never nice to have to let someone go so I always try to empower people to see why they may be better at something else or be more suited to another adventure. It’s not fair to keep people on if they are not the best version of themselves as they are wasting their own time too, not just yours. 

Have you ever felt like you’ve failed whilst in charge? How did you address the issue and what did you learn from it? 

We all fail! Sometimes you don’t notice a team member is down and struggling with something, be it personal or work related. Sometimes you don’t initially pay enough attention to a problem or an unusual friction between team members. I believe it’s all a part of the process and if we couldn’t learn and improve continuously in our industry, then I would just quit! It simply means it’s got to the point you don’t care enough anymore.

In terms of leadership and openness, what’s your approach there? Do you think it’s important to be transparent as possible in the service of being authentic? Or is there a value in being careful and considered? 

I think honesty is the most important element of any successful relationship. We value this in our personal relationships so why not in our work collaborations? I’m not saying to share your every thought and worry, but to bring transparency while coming up with suggestions is always appreciated whichever side you are on.

As you developed your leadership skills did you have a mentor, if so who were/are they and what have you learned? And on the flip side, do you mentor any aspiring leaders and how do you approach that relationship? 

I have had a few people to look up to over the years and some of those have let me down which is always devastating while others inspired and motivated me more than I expected. I mentor a lot of young and up & coming talent and always treat those as friendships and close relationships. You really have to get to know a person to be able to see their strengths & weaknesses and how to help them get to be the best they can be. It’s a big responsibility!

It’s been a really challenging year – and that’s an understatement. How do you cope with the responsibility of leading a team through such difficult waters? 

Its not my first rodeo, ha! Sadly, I have had to lead teams through tough times before and that is one of my strengths – No matter what life throws at me, I just produce my way out of it. Staying calm and motivated in times of adversity is the best team bonding exercise you can ever ask for. You will be better for it and come out the other side with wonderful friends and more experience to add under your belt.

This year has seen the industry confronted with its lack of action/progress on diversity and inclusion. As a leader how have you dealt with this? 

As a change maker in this specific area it’s been a fantastic year for my talented Directors, Illustrators and Photographers! They are finally getting the opportunities they have been side-lined for in the past for unfair reasons and they get to have a bit more of a spotlight.

How important is your company culture to the success of your business? And how have you managed to keep it alive with staff working remotely in 2020? 

As a company that represents diverse talent, we have been a global company since our first day. Working remotely has not really meant that we have had to change a thing about how we craft. Our company culture is the only reason I started NERD, so it is the key to what we do, how we do it and why – every day! 

What are the most useful resources you’ve found to help you along your leadership journey? 

Other passionate and creative people!

Body Positive Visual Artist Esther Lalanne Joins NERD Productions

Esther At Work

On the International Women’s Day, Esther Lalanne joins the diverse and inclusive NERD family, led by Executive Creative Producer/Founder Milana Karaica. NERD welcomes Esther Lalanne, body positive and whimsical visual artist.

EstherAtWork 1 - NERD Blog - Body Positive Visual Artist Esther Lalanne Joins NERD Productions

Esther is a prolific visual artist who accurately represents bodies and identities, primarily women, who make our society. Esther’s bubbly and quirky aesthetic is inspired by everyday life and human interactions.

Esther has always loved to draw women; she says: ‘Growing up, I have always felt frustrated in this all-white-cis-male world, and drawing has been a useful way of expressing myself and others like me.’ 

EstherLalanne Conference - NERD Blog - Body Positive Visual Artist Esther Lalanne Joins NERD Productions

Esther is well-placed in a ray of talents at NERD, including powerful Animation Directors like Sharon Liu, Elmaz Ekrem, Hayley Morris, Corinne Ladeinde, Heather Colbert and Peque Varela. Visual Artists like Blake Kathryn, Helena Elias and Lana Dudarenko. And our Live-Action Directors – Kyla Philander, Cherish Oteka, Shona Auerbach, Harriet MacDonald and Meriem Adib.

Esther wants to depict a world where women, people of every race and sexuality, can be more visible and free to exist without expectations or limitations. She believes that the power of craft influences real life and people.

worldwomen 01 - NERD Blog - Body Positive Visual Artist Esther Lalanne Joins NERD Productions

She creates fun visuals that touch the soul and speak to a vast array of people. Esther has worked with Refinery29, Ellen MacArthur Foundation, The Body Shop, King’s College London, Green Peace, ITV, and NHS.

See more of Esther’s work here.