How To Build Your Own Visual Identity

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Illustrator Luke Preece’s guide to finding your own identity as a visual artist and turning your passion into a career.

Before I focused on illustration I was a graphic designer full time and a musician as a side hustle. I could definitely talk at length about my career choices and how I ended up where I am today. It might be beneficial to others coming up… I like helping younger generations where I can. I’m a father to two girls so the parent in me naturally wants to encourage being creative as a viable career choice. There’s never been a better time than now… The opportunities are endless.

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An Open Letter to Art Students

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“The piece below was originally a letter that I’d written to a former student. Since then it’s gone through a few alterations. I wanted to share it with you because it’s nearing the end of the school year, and as someone who keeps a thread to his past, I remember what it felt like to be there.

I don’t recall the specifics of why I wrote to her, but I wonder if it had to do with the uncertainties that come with being an artist, especially one who is about to graduate from school in a couple of weeks. I guess then, this letter is really an open letter to those of you who are in a similar space now.” – Marcos Chin

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NERD Says: It’s Time To Stop Talking About Diversity & Start Doing

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Diversity has been a huge topic in advertising this year, and rightly so. People are finally paying attention to a subject that has been shamefully overlooked for years, by an industry which has the power to positively change the way people and issues are represented both in the media and in their companies. And whilst it’s great that we are all attending and taking part in events surrounding the issue, and opening up a wider discussion, when are we going to take responsibility in our individual sectors and actually create change? Continue reading “NERD Says: It’s Time To Stop Talking About Diversity & Start Doing”