Picture This: A photographic journey across Scottish hotel collection with Viktoriia Telfer

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Project Data

Client: Eulogy 
Locations: Fairmont St Andrews, The George (Edinburgh), W Edinburgh
Shoot date: September 2024
Photographer: Viktoriia Telfer

BIO:

Viktoriia is a people- and experience-focused photographer, with interior and hospitality spaces being a key part of her creative portfolio. With Ukrainian heritage and a passion for storytelling through imagery, she specialises in showcasing the soul of environments while also celebrating the people who bring these spaces to life. Her portfolio highlights her work with prestigious hospitality brands, including IHG Hotels & Resorts, Marriott, Fairmont and Marine & Lawn Hotels & Restaurants.

Her photography brings out the intricate details, inviting ambiances, and distinctive character of each property, with a style characterised by an uplifting and intriguing approach. When not behind the lens, she explores Scotland’s historic landscapes with her husband and two huskies, drawing inspiration from the rich textures and stories of her surroundings.

What was about the initial brief that intrigued you?

Okay, so this wasn’t your typical photography gig. Three hotels, three days, one client – talk about a creative marathon! I’ve done plenty of hotel shoots before, but this was different. Usually, I’m all about diving into a hotel’s history, but this time, the brief was to showcase the pure, awesome essence of each space to make sure people are enticed (in an aesthetic way) to book their stays.

What were your first steps when it came to breaking down the brief and formulating your ideas?

I had a great set of initial references from the client of “must-haves” , and they expressed what they loved about my personal shooting style so I had free reign on styling. I did what I always do: get on Pinterest and create my own visual playground. I’m not one to just rely on a random burst of inspiration. My boards have a mix of my previous work, some ambitious shots and filler images to create a good roadmap of what I am working towards. I never rely solely on my inner creativity and always love to expand my style as every hotel is very different.

And what were the ideas and influences that you wanted to bring together?

I love flipping through The Best Hotels of the World books and looking at photography from remote boutique hotels that often show a very different approach to hotel photography with details. Architectural style is also very inspiring for me when I work with heritage hotels and restaurants. For this shoot I decided to mix your classic hotel photography expectations from the client + my own inspiration from boutique hotels, and bring them into the chains I was working with this time. The 3 hotels were entirely different from each other, so for me it was also important to deliver 3 very different galleries.

Tell us about the location or setting – where did you shoot and why there?

Since it is a hotel shoot, all locations are predetermined. St. Andrews is basically my photography paradise. The Fairmont might not be right in the town, but holy moly, those views? Absolutely stunning. Whilst Fairmont is not located in St Andrews, it has a beautiful view over it from the rooms. We were also very lucky with the weather, as September can be either very warm or very cold in Scotland so for the whole duration of the shoot we had proper summer weather which was perfect. The other 2 hotels are located in Edinburgh where the views speak for themselves, so I owe Mother Nature a favour for these views and beautiful natural light I got to work with.

Tech specs – what did you shoot on? Any interesting elements in the lighting or lenses that we should know about?

I shot everything on my Canon R6 mkII with a 24-70mm lens. It’s great for moving around quickly between locations. I prefer to get things as good as possible in-camera, so I don’t have  too much ‘fixing’ in post. For video, I used my DJI Osmo Pocket – it’s tiny but shoots in 4K and is perfect for those casual, behind-the-scenes UGC clips.

When considering the final shots, why this particular shot over any of the other takes?

I love a good interior shot! The views from the W are 360, and every room is looking at one or the other iconic landmarks. Here we can see a little bit of an ancient volcano Arhtur’s Seat blended perfectly with the W interior.

What is it about this project that stays with you? What made it different from anything else you’ve worked on?

Shooting three hotels in three days was intense. Exhausting, but totally fun. I loved that every hotel was different yet with similar odes to Scotland which is why I love working in this country so much.

See more from Viktoriia here.

NERD welcomes Photographer Manos Chatzikonstantis: Q&A

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We are absolutely delighted to introduce Manos to our continuously expanding talent roster. With his remarkable portfolio featuring delectable food photography, captivating portraits brimming with purpose, and the mesmerising landscapes of the Mediterranean, Manos brings a unique creative flair to our team. In an exclusive interview, we had the pleasure of discussing Manos’ portfolio, his award-winning image for the Portrait for Humanity, and the diverse array of influences that shape his distinctive style.

Your portfolio reflects a deep appreciation for light, composition, and the intricacies of imagery. Could you share a moment that sparked your fascination with these elements and ultimately led you to pursue photography as a career?

Creative expression comes from diverse parenthood. So many things in one’s life, many of them unconscious, contribute to one’s style. I suppose growing up in Greece, being familiar with strong light and shadows plays a role. Warm sun, reflections, the softness of the evening. These kinds of things. Working with great people as an assistant is also quite formative. Observing art plays its role, I suppose, as does literature. One resonates subconsciously with certain elements, with certain techniques. I believe in observing the world closely and photography is pretty much the profession to follow if you are like that and a horrid draughtsman at the same time.

Your food photography is described as natural yet inviting, every shot we look at just gives us that ‘yum’ feeling. How do you approach each food shoot to ensure the dishes not only look appealing but also tell a compelling story?

What’s important is to understand the food itself and what the shot is for. It’s like a portrait really, where you have to connect with the person at some level and convey something. I need to know what the food is about, where it comes from, and what traditions it’s connected with.

Then comes the technical part. Chat with the team if this is part of a production. Which bits need to be highlighted, how this particular food reacts with light and colour? And in the end, one has to have a story going. Where are we, where is this dish supposed to be, whose place is this? Even if it’s just a white background where the food is placed, it should bear the soul of the people involved in preparing it.

Your Mediterranean cultural roots shine through in the textures, shadows, and colours of your work. How do you incorporate your cultural influences into your photography, and how do you believe it sets your style apart in the industry?

I believe that one’s style has to be true to oneself to have some significance. I’m equally fascinated by the South as I am by the northern crisp sunlight or the shadows of an object lit through a window on a gloomy day. Maybe having lived in Germany and the UK, being originally from Greece.  I somehow came to understand and appreciate the southern narrative elements better and learn how to combine them with the northern ones. That might be one thing. And the other might be that I don’t particularly care for stereotypes and try to avoid them. Removing elements usually works better than adding.

Winning the Portrait of Humanity award and being shortlisted for prestigious awards like the Pink Lady Food Photographer of the Year demonstrate the recognition your work has received. Can you tell us a backstory of your Portrait of Humanity winning image?

Oh, I love this image. The great thing about living in London is that you rub shoulders with all those cultures, all those different people. The shot was made in Stamford Hill, where most of the Jewish Orthodox community lives. I was working on a book about Jewish kosher cuisine at the time and Purim was going on, a religious celebration similar to carnival. People get totally bonkers there during the festival. It’s a wonderful thing to observe and interestingly not many Londoners know about it. I was roaming the streets, camera in hand and these kids were just coming out of their place to join the festivities. I took a shot, then they noticed me and as they gave me a shy smile I managed another two shots. One of them made the Portrait of Humanity competition. A lovely moment.

And to finish off, tell us a NERDy fact about yourself 🙂

Here’s two:
I love Superbad.  
When I edit photos I listen to weird, modular, glitch music. Or Frank Zappa’s mad guitar riffs.

See more from Manos here.

Welcoming Photographer Ellie Ramsden to the NERD Productions Family!

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The winner of Portrait of Britain 2024 and now a part of the Museum of Youth Culture, we’re excited to welcome Ellie to our growing photography roster. From documenting British subcultures to partnering with brands like Adidas and Nike, Ellie’s work resonates globally.

Her unique touch lies in her use of film processes, adding a certain depth to her storytelling. She sparks conversations, challenges stereotypes, and crafts to create authentic narratives.

We sat down to chat about her inspiration and favourite pieces!

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Portrait of Britain 2024 ’Reiss Nelson – Versus”

Your focus primarily lies in capturing people, especially through portraiture. What draws you to this particular craft?

A fascination and interest in people, wanting to learn from and understand everyone & anyone around me!

Tell us about your favourite project to date and why it has a sweet spot in your heart.

The first long-term project I worked on was photographing and interviewing women in the grime scene. I was in university when I started it and was still very much learning how to take photographs and had never interviewed anyone before. I learnt so much from that project, how to create a visual style through my imagery, how to organise shoots, how to design and self-publish a photo-book, as well as learning so much about myself, those I was photographing and the scenes I was immersed in. That project will always have a special place in my heart, and is a reminder of how far I’ve come as a photographer on my journey.

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Are there any emerging photography styles/trends you are currently interested in and looking to introduce to your work?

I’m interested in taking a deeper socially engaged approach to my work, making it a more collaborative experience. Whether that’s through adding elements they’ve created, such as their own artwork or writing, or working together to create an aesthetic that they feel honestly represents them in an authentic way.

What are your career hopes and goals for 2024?

I would love to start a new social documentary project, and to hopefully get it funded.

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And to finish off, tell us a NERDY fact about yourself.

I get very excited about alternative printing methods, for instance taking a two-day algae printing workshop with photographer Laura Pannack last summer. So much fun!

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See more from Ellie here.

NERD Producer & Photographer Ira Giorgetti on the Association of Photography, finding a creative tribe and making work that matters

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5 Questions with NERD Producer & AOP Board Member Ira Giorgetti

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What was it like moving to London and why did you do it?


Ira: I first moved to the big smoke in 2016, back then I was fresh to the local scene and really struggled to find a community where creatives of all backgrounds and interests were both celebrated and supported. I was basically looking for a community  to call my own where guidance without judgment and mentorship without profit were the norm. I’d moved over six thousand miles to be with my partner, but starting over from scratch professionally is definitely a tough period to go through.

The Association of Photographers proved to be a great place where I found kinship with other young artists, where I developed my craft and understanding of the industry and ultimately built many meaningful relationships with similarly minded folk who didn’t put much weight on status, client list or portfolio. I found a real sense of community there, been active in many ways for a few years now and as of 2022 I’m on the Board of Directors!

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Why is it important for artists to find a sense of community?

Ira: I never really liked to fly solo, and I think it’s especially important for people in the creative industry to find a safe space where they feel supported both as an artist and a professional. Within the past couple of years, the AOP has really felt like a  community of people coming together and they’ve done so much to support the craft, the practitioners and the business and institutions that keep the wheels turning.

Although I would be amiss if I didn’t admit that there’s still a need to tackle many issues both locally and in the national, professional sphere when it comes to diversity, inclusion and equality of opportunity. The organization is thankfully modernizing and that’s been reflected with some changes to the leadership structure. 

Aside from a new female CEO the Board of Directors now also includes a pretty even split between male and female members as well as a couple of seats taken up by people of colour (myself included!). The entire membership supported the new direction which was quite heartwarming as it’s something that the rest of my team at NERD and I take quite seriously and champion daily in our approach to fairer, more equitable production.

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What happened when you finally found your tribe?

Ira: I felt supported, excited and largely relieved! Always nice to find people of the same feather, and was always nice when we flocked together to discuss ideas, create opportunities and devour red wine and pizza!

In all seriousness though, I think it really is worth joining your national trade group or professional body as it’s a good place to talk shop, find solutions to problems others have already experienced  and if you’re lucky even make friends!

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What do you do for the organisation and what has the organisation done for you? 

Ira: As a newly elected board member I am part of a few working groups that aim to engage more assistant photographers and early-stage creatives that will allow the organization to broaden its impact, increase its membership and work with both the government and the private sector towards fairer representation and treatment of visual artists.

Something that many creatives struggle with when starting out is the legal and this is an area I got a lot of help in especially in the early days! The forums are also great for talking about kit, discussing the state of the industry and making connections.

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What are your plans for your future as both photographer and board member?


Ira: I fully plan to continue pushing for diversity and inclusion in all senses of the word as I’d love to see the industry start to really take it seriously and stop with all the meaningless faff and tokenistic approaches towards better representation. I also plan to continue personally providing support and mentorship to up-and-coming photographers and creatives as that’s something the AOP did for me back then that’s had a great impact and has helped me get to where I am today!

Since joining AOP Board Ira has taken part on the judging panel of the Black History Month exhibition at Canary Wharf. See more of Ira’s work as part of the AOP’s Black and Minority Ethnic Member Spotlight Focus as well as his profile at NERD.

NEW SIGNING: NERD Presents Its First Ever Photographer – Gabby Secomb Flegg

MidSummer

We are excited to welcome Gabby to our roster of amazing talent and get creating and empowering from day ONE. We are convinced she will rock the commercial world with her powerful and refreshing visuals!

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To properly start the season of new beginnings, we signed our first photographer – Gabby Secomb Flegg. Gabby is a queen of magic and a pro of telling people’s stories through her shots. She brings powerful female energy everywhere she goes and makes sure to capture authenticity and diversity of every person who happens to be in front of her camera.

A few words about this big step for NERD from our Founder & Executive Producer Milana Karaica:

As a production company that prides itself on being forward thinking, promoting collaboration and diversity, it was only a matter of time before we added talented and fresh photographers to our talent pool!  To make our NERDy mark on the industry and truly complete our creative offering to our agency and brand clients, alongside the live action directors, animation directors and illustrators we are proud to present the first female NERDy photographer! Gabby, who shares our ethos and mission is an incredible addition to the family. Her work is concentrated on diversity and female empowerment which is exactly what we practice at NERD.

To help you get to know Gabby a little more, we spoke to her about her story, inspiration and plans with NERD:

When did you decide to become a photographer?

I have been photographing since I was 19 years old (coming close to that 10-year mark now, yeesh!) but I only took it very seriously when I was around 25. I was working as an event manager full time for an insurance company and was shooting weddings, 21st, formals, christenings and everything in between on weekends. It got to a point where I was getting so busy and worn out that I couldn’t maintain the energy for both of those career paths, so I took the plunge into photography full time and have never looked back since! 

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What advice would you give to your younger self?

Take the plunge earlier! Not that I didn’t take it at a great time, but I could have saved myself a load of suffering by not working as a check out chick at a local supermarket. However, that being said, I believe everything we experience makes us who we are (even the hard stuff) so had I taken the plunge earlier and missed out on all those in between jobs, perhaps I wouldn’t be in the position I’m in now! 

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What played the key role in your positioning as a photographer?

Getting rejected from college. Yep. I took my then portfolio to apply for a full-time photography course but was advised I wasn’t ready to take it. This was such a critical part in my desire to prove people wrong and to thrive without any formal education. I took their 12-week weekender course for beginners to understand the basic functionality of my camera, but I went off to do my own thing after that! It was one of the best things that never happened to me.

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What excites you the most about being the first photographer to join the NERD talent family?

Who doesn’t love being the first in something haha?! Really though, what I love about NERD is the diversity in their talent and their desire to represent women in this space. I’ve admired NERD from afar for about a year and decided to throw myself out there a few months ago to just see what would happen – and here we are! What I am super excited about is the opportunity to help build this sector of representation in the NERD family and to have the opportunity to work with so many incredible like-minded, talented artists. 

What inspires you on daily basis?

Inspiration is a funny one, I don’t think it’s a daily experience, it’s more of an anomaly. Seems to show up when it feels like it but when you chase after it you can never find it! For me I find myself most inspired when I am travelling or interacting with other talented people. Seeing others thrive in their creative field really sparks joy in me which can then lead to inspiration. But usually, inspiration hits me in the quiet pockets of space I try to carve out through the week. 

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What shot are you most proud of?

I had a full afternoon shoot just for fun with my friend Renee and incredible makeup artist Anthea Billet. We took to the Newcastle beaches in Australia to get some moody fashion snaps and I convinced poor Renee to get into the freezing water and make floating look effortless and ethereal. Turns out floating in a sequin dress is actually really hard, so we tried some standing shots.
By a stroke of pure magic, the sun came out and beamed through the misty sky and lit both the sky and water up like liquid gold. It was the most perfectly timed shot I’ve taken to date and I’m so proud of it.

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Tell us about your women empowerment strategy while shooting.

Before I started shooting more editorial and fashion-based work, I shot as a female empowerment boudoir photographer. I spent 8 years as a pole dancer so female empowerment was a huge message that threaded through this experience and kind of subconsciously made an impression on my work. I really thrive helping women see a side of themselves that they’ve never seen, it brings me so much joy for them to look back on their images and say “holy shit, is that me?!” 

I think there are so many photographers out there who give no direction or positive reinforcement (a lot of them definitely don’t shout ‘YASSSS QUEEENNNN’, mid-session) which can have a huge impact on the result of the shoot. 

I really enjoy making people feel comfortable and eliciting genuine reactions at a shoot, so I am lucky to say that empowering people comes very naturally to me. 

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What is one thing that most people don’t know about you?

I’m actually a massive introvert. I can come across as very extroverted to people but I recharge best being on my own! Give me cartoons in bed by myself any day over a social function! 

See more of Gabby’s work here.