NERDy Work Secrets from Lydia, Head of Business and Talent

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As a production company that represents diverse talent and crafts for global clients, NERD Productions has always been progressive in everything we do! We had mastered the WFH concept way before it became a thing we all now call ‘the new normal’.

The creative industry never sleeps and we need to be at the top of the game, producing and creating inspiring visuals. To our team production is all about human connection and relationships, this is why we have Lydia. She is a ray of sunshine and that one person who always brightens up every room she ever happens to be in. We spoke to her and she shared her secrets of working and nailing it at NERD!

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We hope these thoughts give you an insight into what it is like to be a NERD and rock the world of production!

  1. Our talent pool is where the magic happens. I feel motivated when I watch our directors shine, see them grow within their skillset, and the spark in their eyes when they receive the next script to work on.

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  1. The importance of maintaining relationships is what numerous lockdowns have taught me. It is important to gain but also maintain those relationships with our creatives, friends, and producers. We like to have casual chats and catch-ups with our clients and talent. Good relationships always lead up to a fantastic job in the creative industry!

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  1. NERD is a bunch of very creative people and we thrive when we receive exciting scripts. As a sales rep, my day-to-day life consists of lots of calls, emails, knock-backs, and cancellations. This line of work is extra rewarding, especially when you secure another wonderful project. That being said, receiving inspiring, creative scripts is one of the main points that makes me excited about work!

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  1. NERD Productions is a big family. The past year has proven how close we all are and how important it is to be there for each other every step of the way. After all, we are all in the same boat and we sail together! The culture at NERD is what keeps me going – regular catch-ups, Zoom coffees, virtual parties, and that general feeling of belonging and care.

  1. Last but not least is running. This is one of those activities when I connect with my body, let it flourish, and nurture my mind. I like to get a good early morning run at least 2-3 times a week. What is better than a sense of accomplishment and endorphins early in the morning? Ready to crack on and keep winning! 

NERD’s Queer Artists on What Pride Means to Them

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#PrideMonth at NERD is a special time when we reflect on our efforts to represent LGBTQIA2S+ community throughout the year 🌈 ! Our goal is to keep increasing awareness of the community, its history and identity. We are proud to represent LGBTQIA2S+ talent and spread the word about everything they do 🏳️‍🌈. This year we will be sharing a brand new series of posts called ‘NERD’s Queer Artists on What Pride Means to Them’ updated every Wednesday till the end of June!

Ira Giorgetti

Pride month is a time when people from all creeds, backgrounds and beliefs come together to uplift one another and celebrate the things we all hold in common. It’s a time of gratitude, of love, of peace and of hope. A time to unite and appreciate how far we’ve come in our fight for a more equal, diverse, inclusive and representative world. 

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Pride By Ira Giorgetti

I find Pride month is a great time to reflect on my work and how it relates to, engages with and enriches the lives of others in the community. Alongside my commercial work I love to collaborate with other queer artists and discover the interesting truths and stories people in the community have got to share. My personal project in development titled ‘Transmigration’ was inspired by all the brave and amazing queer folk I’ve crossed paths with and gotten to know over the last couple of years, many of whom I met at Pride! 

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Pride by Ira Giorgetti

It’s important for LGBTQIA2S+ people to celebrate their individuality, spirit and history as well as an opportunity for the entire community to come together and unashamedly be who they truly are. Celebrating Pride and diversity and the spectrum of sexuality gives everyone an opportunity to expand their thinking and grow more accepting of the people they share their cities with. It’s also a great time to just have fun and uplift those around you, some of whom may be going through more than they let on.

Ira is a London-based creative producer and photographer at NERD Productions. See more from Ira here.

Roman Bratschi

Pride means to me to be who you are and do whatever you want without living in fear or shame! I’m grateful to live my life as I want and always have the support of my friends and family.

Roman is a 3D Illustrator and Animation Director. See more from Roman here.

Shay Hamias

With pride month being taken over by commercial companies in recent years, it has lost its origins of speaking truth to power, and I feel less represented by it.

When I was asked to write about what pride month means to me, I wasn’t sure what to say. NERD, led by Milana, is truly all about diversity.
I am proud to work for a company that facilitates diversity and inclusion across race, gender and sexual identity throughout all of its projects. I am proud that I get to collaborate with people from a range of diverse backgrounds, and I’m proud that it’s done all year round, not just one month of the year.

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Shay is an award-winning Animation Director and mentor at NERD. See more from Shay here.

James Gifford

For me, Pride is about love and acceptance no matter your identity. Pride welcomes anyone who’s ever been made to feel out-of-place or ashamed of who they are. I don’t think self-love should ever be quiet or hidden away, but rather celebrated loudly, proudly, and with open arms.

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James is an Illustrator at NERD. See more from James here.

Ian Clarke

Visibility matters. Pride started as a protest, and that protest later became a celebration of all things LGBTQI+. People were initially quite uncomfortable seeing gay people proudly parading themselves on the streets, and refusing to apologise for being themselves. London in 2021 is a fantastic place to be a gay man, I am married to the person I love and society’s recognition of that union means everything.

However attacks against LGBTQI+ in the UK are on the rise again. In other less tolerant countries Pride parades are violently dissolved, with assistance from local police forces. Trans people face discrimination and the threat of violence on a daily basis. You see, although, some of us have legal protection and acceptance from society, many more struggle to be their authentic selves every single day.
Visibility matters. Pride should always remain a loud and proud protest.

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Ian is an award-winning Animation Director. See more from Ian here.

As Pride month comes to end, we would like to remind that inclusivity and LGBTQA2S+ rights should be a priority during the whole year, both in your day-to-day life and in the workplace.

NEW SIGNING: NERD Presents Its First Ever Photographer – Gabby Secomb Flegg

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We are excited to welcome Gabby to our roster of amazing talent and get creating and empowering from day ONE. We are convinced she will rock the commercial world with her powerful and refreshing visuals!

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To properly start the season of new beginnings, we signed our first photographer – Gabby Secomb Flegg. Gabby is a queen of magic and a pro of telling people’s stories through her shots. She brings powerful female energy everywhere she goes and makes sure to capture authenticity and diversity of every person who happens to be in front of her camera.

A few words about this big step for NERD from our Founder & Executive Producer Milana Karaica:

As a production company that prides itself on being forward thinking, promoting collaboration and diversity, it was only a matter of time before we added talented and fresh photographers to our talent pool!  To make our NERDy mark on the industry and truly complete our creative offering to our agency and brand clients, alongside the live action directors, animation directors and illustrators we are proud to present the first female NERDy photographer! Gabby, who shares our ethos and mission is an incredible addition to the family. Her work is concentrated on diversity and female empowerment which is exactly what we practice at NERD.

To help you get to know Gabby a little more, we spoke to her about her story, inspiration and plans with NERD:

When did you decide to become a photographer?

I have been photographing since I was 19 years old (coming close to that 10-year mark now, yeesh!) but I only took it very seriously when I was around 25. I was working as an event manager full time for an insurance company and was shooting weddings, 21st, formals, christenings and everything in between on weekends. It got to a point where I was getting so busy and worn out that I couldn’t maintain the energy for both of those career paths, so I took the plunge into photography full time and have never looked back since! 

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What advice would you give to your younger self?

Take the plunge earlier! Not that I didn’t take it at a great time, but I could have saved myself a load of suffering by not working as a check out chick at a local supermarket. However, that being said, I believe everything we experience makes us who we are (even the hard stuff) so had I taken the plunge earlier and missed out on all those in between jobs, perhaps I wouldn’t be in the position I’m in now! 

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What played the key role in your positioning as a photographer?

Getting rejected from college. Yep. I took my then portfolio to apply for a full-time photography course but was advised I wasn’t ready to take it. This was such a critical part in my desire to prove people wrong and to thrive without any formal education. I took their 12-week weekender course for beginners to understand the basic functionality of my camera, but I went off to do my own thing after that! It was one of the best things that never happened to me.

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What excites you the most about being the first photographer to join the NERD talent family?

Who doesn’t love being the first in something haha?! Really though, what I love about NERD is the diversity in their talent and their desire to represent women in this space. I’ve admired NERD from afar for about a year and decided to throw myself out there a few months ago to just see what would happen – and here we are! What I am super excited about is the opportunity to help build this sector of representation in the NERD family and to have the opportunity to work with so many incredible like-minded, talented artists. 

What inspires you on daily basis?

Inspiration is a funny one, I don’t think it’s a daily experience, it’s more of an anomaly. Seems to show up when it feels like it but when you chase after it you can never find it! For me I find myself most inspired when I am travelling or interacting with other talented people. Seeing others thrive in their creative field really sparks joy in me which can then lead to inspiration. But usually, inspiration hits me in the quiet pockets of space I try to carve out through the week. 

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What shot are you most proud of?

I had a full afternoon shoot just for fun with my friend Renee and incredible makeup artist Anthea Billet. We took to the Newcastle beaches in Australia to get some moody fashion snaps and I convinced poor Renee to get into the freezing water and make floating look effortless and ethereal. Turns out floating in a sequin dress is actually really hard, so we tried some standing shots.
By a stroke of pure magic, the sun came out and beamed through the misty sky and lit both the sky and water up like liquid gold. It was the most perfectly timed shot I’ve taken to date and I’m so proud of it.

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Tell us about your women empowerment strategy while shooting.

Before I started shooting more editorial and fashion-based work, I shot as a female empowerment boudoir photographer. I spent 8 years as a pole dancer so female empowerment was a huge message that threaded through this experience and kind of subconsciously made an impression on my work. I really thrive helping women see a side of themselves that they’ve never seen, it brings me so much joy for them to look back on their images and say “holy shit, is that me?!” 

I think there are so many photographers out there who give no direction or positive reinforcement (a lot of them definitely don’t shout ‘YASSSS QUEEENNNN’, mid-session) which can have a huge impact on the result of the shoot. 

I really enjoy making people feel comfortable and eliciting genuine reactions at a shoot, so I am lucky to say that empowering people comes very naturally to me. 

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What is one thing that most people don’t know about you?

I’m actually a massive introvert. I can come across as very extroverted to people but I recharge best being on my own! Give me cartoons in bed by myself any day over a social function! 

See more of Gabby’s work here.

Body Positive Visual Artist Esther Lalanne Joins NERD Productions

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On the International Women’s Day, Esther Lalanne joins the diverse and inclusive NERD family, led by Executive Creative Producer/Founder Milana Karaica. NERD welcomes Esther Lalanne, body positive and whimsical visual artist.

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Esther is a prolific visual artist who accurately represents bodies and identities, primarily women, who make our society. Esther’s bubbly and quirky aesthetic is inspired by everyday life and human interactions.

Esther has always loved to draw women; she says: ‘Growing up, I have always felt frustrated in this all-white-cis-male world, and drawing has been a useful way of expressing myself and others like me.’ 

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Esther is well-placed in a ray of talents at NERD, including powerful Animation Directors like Sharon Liu, Elmaz Ekrem, Hayley Morris, Corinne Ladeinde, Heather Colbert and Peque Varela. Visual Artists like Blake Kathryn, Helena Elias and Lana Dudarenko. And our Live-Action Directors – Kyla Philander, Cherish Oteka, Shona Auerbach, Harriet MacDonald and Meriem Adib.

Esther wants to depict a world where women, people of every race and sexuality, can be more visible and free to exist without expectations or limitations. She believes that the power of craft influences real life and people.

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She creates fun visuals that touch the soul and speak to a vast array of people. Esther has worked with Refinery29, Ellen MacArthur Foundation, The Body Shop, King’s College London, Green Peace, ITV, and NHS.

See more of Esther’s work here.

Discover a Heart-Warming, Stop-Frame Spot Directed by Hayley Morris

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Prepare to be moved by the latest online commercial for the eco-conscious baby brand, Charlie Banana, where we are introduced to the heart-warming story of a mother bonding with her newborn baby while pledging to take action to create and protect the future of our planet, our home.

Watch our fun behind the scenes

Teaming up with Curiosity, we mixed two marvellous animation techniques; stop-frame and hand-drawn animation to develop the whimsical online commercial. This beautifully crafted piece walks us through what it takes to make a better world for future generations and celebrates motherhood and all-around sweetness.

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‘’ Am I choosing the right products to put on my baby’s skin? Am I taking action to protect the environment for future generations?‘’ Milana Karaica

This was a very relatable situation for Milana Karaica, Executive Producer at NERD Productions who was eight months pregnant when the script landed on her desk. We were thrilled to craft the ultimate maternal bond at this extraordinary time.

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‘’ Working with a brand that cherishes sustainability and has it as their mission statement feels very special.’’ Hayley Morris

Hayley is coincidentally, currently eight months pregnant and has a real passion for sustainability in her own work. Throughout the creative process, Hayley used sustainable and recyclable materials.

Every element in this stop-motion animation was entirely handcrafted, from the characters to the plants and flowers, using layering and watercolour techniques.

To bring this delightful film to life, even more, Hayley created jointed paper dolls to heighten the interaction between mother and daughter through to the end of the blossoming visual tale.

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An essential part of telling a story is to feel the characters’ emotions. To really make the characters extra charming, we started by making the puppets with blank faces. Facial expressions were then added frame by frame using an animation style hand-drawn technique and tracked to the stop-motion film.

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Milana says ‘’We were proud to be able to feature and hero a mixed-race family which is important for us at NERD. Even if they are animated characters, they are essentially our actors so we want to craft those carefully and make sure that we are representative and reflect the reality of our audiences.’’

At a time where diversity & inclusion is talked about a lot in the advertising industry, actions are more important than words. It was particularly vital to us to show characters that will make the world a more inclusive and tolerant one for the future generations to come. We believe that championing diversity is the key ingredient to producing powerful visuals that stand out and engage with real people across the world.

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Click here to view Hayley’s portfolio.

Want to work with Hayley Morris or another NERD? Click here.

NERD’s animation guru Volstok on producing animated TVC during a pandemic

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We are not silencing ourselves in adversity, our voice amplifies with relatable content – NERD’s talents have proven that time & time again and Volstok are no different. Although there’s a pandemic outside and we are all working from home, it has not interrupted the way we are connecting with audiences. Due to our international talent pool, we have always crafted in a flexible approach. Yes, we have had to adapt here and there, but we are constantly supporting clients and agencies to push their messages out there.

Continue reading “NERD’s animation guru Volstok on producing animated TVC during a pandemic”

Paloma, The Directing Duo Who Sparks Creativity Remotely!

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Self-isolation and social distancing are the new normal. Offices are indeed closed, live-action productions cancelled yet our audiences are going to be online for many hours more and it’s the best time to reach out to out to them through animation &  illustration. In short, self-isolation might mean disruption to working life, but also means new opportunities and exploring new horizons!

Continue reading “Paloma, The Directing Duo Who Sparks Creativity Remotely!”

Toast Tells All on The Effects of Climate Change & #FramesForFuture Awareness Campaign

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Climate change is a hot topic lately, and for very good reason. While all of the issues we face in today’s society are extremely important, this is something that we felt needs as much attention as possible and immediate drastic action before it’s too late. The more we can help to raise awareness, the better.

Continue reading “Toast Tells All on The Effects of Climate Change & #FramesForFuture Awareness Campaign”