Discovering ‘Medela’, directed by Shona Auerbach.

Screenshot 2021 06 01 at 10.18.27 - NERD Blog - Discovering ‘Medela’, directed by Shona Auerbach.

This calming film by our Shona Auerbach was one of the projects this year that has brought the sense of normality and joy to everyone on set and in production! 

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Many mums would agree with us that breastfeeding can sometimes be exhausting. This is where Medela takes over and you can have more time to enjoy a few moments doing what you desire with your little one!

This was a project shot mid-COVID featuring REAL new mums, real people! It was important to bring a sense of confidence and comfort to the set.

Let’s see how Shona pulled it off:

To be honest, I hardly noticed the restrictions other than wearing masks.  I often work with the same crew, we are a good team together, we like each other and that makes a big difference. The team I didn’t know was the agency. We had done several Zoom calls beforehand so I felt like we had spent some time together. That helped us, and I think we worked well together.

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Our Founder & Executive Producer Milana Karaica also adds:

We had to capture that very special & delicate bond between a new mother and her precious little baby, now try doing that during a global pandemic. Our task was even more challenging by the fact that we wanted to capture these special moments by real mums and babies, not actors. As a new mum, myself to a 5 month old baby girl, at the time, I knew exactly how anxious mums can be and what our mums were going through during these unfamiliar times.

This is why I knew Shona was the right person for the job! If we were to get our mums to relax, trust and open up to us so we can be let in on those intimate nuggets, we needed a director that would make the set feel safe and mums looked after.

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It is such a calming and relaxing film, Shona was working with little angels this time, while previously directing professional actors like Gerald Butler in her feature films.

How different was it this time for Shona?

I think the babies in Medela were great, but it helped because they were with their mothers most of the time, so they didn’t really notice whether we were filming or not.  Filming non-actors is always different and working with children is another type of direction too, so you have to approach it with a more captured attitude.  

Pre-filming, I have ideas in my head on how I would like it to play out but inevitably working with children allows some spontaneity. They are too young to direct in a formal sense and therefore I try to guide them in a direction but I am open-minded that they may give me any number of alternative moments which I have to then adapt to. Although I may be aiming for a particular vision, it may not always be possible because they are not actors, therefore I try to create a space where they can feel as comfortable as possible, allowing me to capture moments. 

Working with actors is different again, I can have an image in my head and how I would like it to play out and with the help of the actor, I can go all out to make that happen.  All these options work for me, and ultimately in the end I am looking for the most natural performances, they are just different techniques of getting it.

Enjoy the film and see more from Shona here.

Welcoming Director Lewis Andrews to the roster of talent at NERD Productions

Lewis Andrews NEW SIGNING NERD

NERD welcomes Lewis Andrews – a young director with a distinctive cinematic style, who filled our hearts with joy and excitement for future projects together!

Lewis Andrews NERD Productions on set

We asked Lewis a few questions about his career, passion, and future plans:

How did you manage to get such a large folio at such a young age?

I dropped out of school to pursue my passion for filmmaking as I was already doing what I loved. I weighed it up, is leaving my education any more of a risk than pursuing a university degree in film? The point I am trying to make here is, curating a large portfolio happened when I took the right risk for myself.

The first pivotal project in my career was a short documentary film I made for a pub in my town Hertford, called The Dog and Whistle. I was highly lauded by locals when the film came out on YouTube. I decided to start my production company Wonderfilm Pictures to help market my work. I got contacted by various people after the pub film release, including a content producer at Sky Sports. Since then I have worked with Nike, Vogue India, Puma, Red Bull, Sony Music and more.

My leads continued to expand through recommendation and word of mouth. I have been very fortunate in my career which has taken me to over 10 different countries. My portfolio is like one big spider gram of stories, mis happenings and coincidences which exemplify how the world is small and everyone knows everyone.

My first ever job on a feature film was changing the bins on set. I remember the bizarre feeling of competition, even with the other fellow bin changers in my department. As if there is anything you can possibly prove to anyone important on a film set with the insignificance of changing the bins, in order to hopefully become a world class film director one day, I had to fight for my position as top janitor first.

I have since been fortunate enough to work on some huge feature films Mission Impossible, James Bond, Fast And Furious and Cinderella with an excellent company XM2 Pursuit, world leading aerial cinematographers.

Lewis Andrews NERD Productions on set

What advice would you give to anyone who wants to pursue a career in directing?

A key thing for me has been creating opportunities for myself. Good advice I would give to someone is to be polite, sociable and introduce yourself to as many people as possible. Try to form connections in all departments because you never know who can help you and vice versa – from your fellow bin collector to an assistant director. 

If you find yourself on a set one day, right at the bottom, feeling a million miles away from where you want to be, just know it is a very fortunate position to be in. 

What inspires you?

What inspires me are ideas. I love the melding of components that make a concept great. I get inspired when people take things creatively to levels that have not been attempted before. I get inspired by ideas that are so fresh you feel irritated that you didn’t think of them first. Elon Musk is an inspiration of mine because I think he is possibly one of the most influential people alive at the moment. I think Kanye West, Drake, The Weeknd are doing marvellous things for the creative world.

There are too many actors and directors to name that inspire me. Steven Spielberg has always been at the centre of my inspiration for style of direction and editing. In particular, I think he makes his imagination feel the most real to the audience. His movies make imagination feel real. I think he captures disaster in a very realistic way, forcing you to feel immersed in his movies. I have always been inspired by the vastness of space and how little we know about it. I get inspired thinking about how different things could be in the future. Some of my favourite movies are War of The Worlds 2005, Empire of the Sun, The Joker, I, Robot, No Country for Old Men.

Lewis Andrews new signing NERD Productions

What excites you the most about joining the NERD talent roster?

I am excited to be amongst such a wide representation of diverse talent. I love the approach of the team; they have been so positive and detail-orientated when giving feedback about my work. Their staff have all been welcoming and they encourage creativity. I can tell that NERD’s founder Milana Karaica has a wealth of knowledge and I would learn more from her. I have joined the NERD talent roster at a rather strange time in history, during a global pandemic. When the world is a bit more normal, I would love to meet the NERD team in person.

What is one thing that most people don’t know about you?

I once worked in a Michelin star Chinese restaurant in St James, London called Imperial Treasure as a commis chef. I love to cook for my girlfriend in my spare time and one day I would like to launch my own brand of cupcakes.

See more of Lewis’s work here.

Sharon Liu Talks Chinese New Year: 2020 The Year Of The Rat

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Chinese New Year is almost here! Have you ever wondered what this colourful, elaborate celebration is all about? What’s the meaning behind it, why is it celebrated? Well, Google search no further. Animation director Sharon Liu talks superstitions, the Chinese Zodiac, folktales and what the fortune for those born in the Year of The Rat is destined to hold.

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